By Marisa Hochberg : https://nypost.com/2020/09/28/montauks-surf-lodge-pivots-to-wellness-amid-pandemic/
If you’re like most businesses, you probably don’t have a marketing department that can help you take your business to the next level. Or maybe you already have a marketing team that is struggling to keep up with the competition. Either way, it’s time to change that. Before you dive into the world of social media and digital marketing, it’s important to understand its place in the marketing mix. You see, digital and social media channels are different species with different needs and goals. In this article, we tackle everything from definitions to best practices for using each type of marketing. We also share our favorite resources so that you can get started on the right track!
What is Marketing?
Marketing is the practice of promoting and selling goods and services through various media—sometimes through more than one medium. Marketing can be used for many different purposes, both for business and government and non-profit organizations. Marketing is a field that studies how people choose to receive goods and services, as well as why they do so. It’s important to note that marketing is not only about getting people to think about you when they’re not looking at your products or services, but also about making choices based on what they’re told to think about you. Marketing is a field that studies how people choose to receive goods and services, as well as why they do so. It’s important to note that marketing is not only about getting people to think about you when they’re not looking at your products or services, but also about making choices based on what they’re told to think about you.
Why does Marketing Matter?
Marketing is essential to any business that wants to grow their business. You see, every time someone purchases a product from your brand, that sale is a great opportunity to make more sales. However, for your marketing to be successful, you need to be doing more than just putting up posters and flyers in their neighborhood. You need to be spending some serious time and energy marketing your brand to the people that you want to acquire your products and services. You see, people respond more strongly to positive than negative messages. When you offer them something positive, people will likely remember and think of you more highly than if you were simply putting up negative content.
The 5 Phases of a Marketing Strategy
Now that we’ve gone over what marketing is, and why it’s so important to have a strategy for when and how you should use it, we’re going to look at the 5 phases of a marketing strategy. These phases are identification, planning, execution, and evaluation. During the identification phase, you determine what your goals and needs are. You want to make sure you have a strategy in place to meet these goals, and determine which channels to use to make that happen. During the planning phase, you decide which marketing channels you’ll use. This includes who you’ll be targeting, the content you’ll be using, and the frequency of your postings. Many businesses fail during this phase because they don’t know exactly who they’ll be marketing to. They also don’t know what sort of content they should be using.
How to Use Marketing Media
Now that we’ve gone over what marketing is, and why it’s so important to have a strategy for when and how you should use it, we’re going to look at the various marketing channels you’ll want to target and the various content types you’ll want to use. Marketing channels vary from person to person and are unique to every business. However, there are a few general guidelines that apply to all of them. Marketing Channels Marketing channels include social media, email, mobile apps, websites, and other digital channels. There are many different types of marketing channels, and you should concentrate on using the best ones for your business.
Digital vs. Social Media
There are many different definitions of digital and social media, so it’s important to understand where each term comes from. Digital media includes all forms of media that don’t require a physical media consumption to enjoy its benefits of it. Social media is a form of digital media that relies on social proof and peer-to-peer endorsement to create social value. Both digital and social media can help you increase your brand recognition and build your business. However, digital and social media can also clash, which is why it’s important to back up your claims of using one digital or social media channel with data.
Summing up
Marketing is a crucial part of any business’s growth strategy, and it can be done in many different forms. From direct sales to paid social media campaigns, there are a variety of different strategies you can use to get the most out of your marketing budget. The most important thing you can do is establish goals for your budget and a strategy for using your budget more effectively. Doing so will help you save time and money in the long run, as well as ensure you’re focusing your energy on the right things.
