Retail Marketing

What is Retail Marketing: Types & Tips

March 24, 2023

By Marisa Hochberg : Retail marketing is the process of promoting products, services, or brand images to sell goods in physical stores. It is a booming industry with an increasing number of businesses opening new locations and expanding their businesses online as well. In this article you will learn about the different types of […]

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Lead Generation and Appointment Setting: What are the Differences?

January 13, 2023

Lead generation and appointment setups are very similar in principle. However, they have several fundamental methodological differences. They’re also not a one-size-fits-all solution, which means one may be a better fit for your business than the other. In this article, we are going to discuss the two marketing methods – Lead Generation and Appointment Setting […]

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Marketing Objectives

How to Set Marketing Objectives for Your Brand and Website

December 9, 2022

By Marisa Hochberg : How do you know what your marketing objectives are for your brand and website? How do you know if they’re achievable and how to set them? Marketing is a long-term game and no marketing plan or strategy will work from the get-go. If you want your fans, customers, vendors, or […]

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Chatbots for Marketing

Chatbots for Marketing: How to Engage, Qualify, and Convert Leads

November 22, 2022

By Marisa Hochberg : As we’ve grown as brands, so too have our digital marketing strategies. We use a variety of channels to drive more targeted audiences to our content and apps. As we become more data-driven and customer-obsessed, marketers are using artificial intelligence and chatbots to better serve consumers and businesses alike. In […]

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Offshore Outsourcing

Offshore Outsourcing Pros and Cons: Everything You Need to Know

November 22, 2022

By Marisa Hochberg : Offshore outsourcing is a business practice that many companies use to reduce the costs of doing business abroad. Outsourced job types include things like designing websites, developing software, and providing customer service support. Outsourced job types can provide solid financial benefits as well. The key word here is “some” — […]

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Content Marketing for SaaS

Content Marketing for SaaS: Your Step-by-Step Guide

November 22, 2022

By Marisa Hochberg : The word “Saas” has become synonymous with software as a service (SaaS) solutions. There are more than 350,000 Saas companies in the world, and they collectively gross over $100 billion per year. These numbers are only going to increase as software as a service solutions continue to grow in popularity. […]

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Email Marketing Metrics

Email Marketing Metrics: How to Optimize Your Email Campaigns

November 22, 2022

By Marisa Hochberg : If you are still struggling to increase your email marketing success rate, there is an answer for you right here. You see, the reason why only a few brands receive more than 90% of their leads from emails is that most businesses miss the mark with their email marketing efforts. […]

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Paid Advertising vs Organic SEO, Tips to Increase Your Sales Globally

Marketing Tactics That Can Enhance Your ROI

November 2, 2022

By Marisa Hochberg : One way to increase your marketing ROI is to improve the retention of existing customers. This type of marketing strategy costs five times less than replacing customers. This is an excellent way to increase the overall marketing ROI of your business. However, you must remember that a stable ROI is […]

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LinkedIn Automation Tools

5 LinkedIn Automation Tools That Can Skyrocket Your Sales in Just a Few Months

August 25, 2021

Visit and LinkedIn is no longer an ordinary platform that was used to search for jobs and candidates. Since its launch in 2003, it has grown into the largest professional network and today it is known as the hub of leads. There are more than 760 million active users, and the number is […]

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Generate more sales

How to Engage Effectively with Your Existing Network on LinkedIn to Make More Sales

July 15, 2021

With more than 760 million prospects, LinkedIn is undoubtedly the most influential network out there. Although many people have joined LinkedIn many of them couldn’t leverage its potential as they hoped. Why? One of the most common frustrations of users is that they have added a lot of connections but couldn’t generate any leads. And […]

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