Business Directories still continue to drive and propagate business services in UAE, these directories come as a boon for individuals and businesses alike. The way we look at it, the directory listings are any day better than advertising on third-party sites, not just because you can build your own brands online but also keep your data updated as well as publish as per your need.
Business directories in UAE have a long history, going back to the times when there was only one business directory website worth mentioning in UAE, I am talking about. Since then a number of such sites joined the market and some got closed down as well. The reason I mentioned this is because all new business owners think that directories are not worth their time and money because most of them failed, but it is the other way round, directories will continue to exist as long as human beings do business with each other.
Business Directories have an integral role in the success of every business owner, listed businesses on business directories get found by search engines which is a significant advantage that a business can have over its competitors. According to many studies it has been seen that those businesses which use online listing forms as a part of their marketing strategy see better results as compared to those that don’t use such tools at all.
The third-party SEO, PPC, and web-promotions companies are actually the worst marketers for any business because they only provide customers to their clients by advertising their listings on third-party sites. It is advisable that business owners should spend some time and effort in getting listed on all the major directories and help search engines and potential customers discover them instead of using low-grade marketing strategies such as these, which usually end up harming your brand name in the long run.
Talking about the factors that make business directories important for businesses, one of the most significant features is their ease of use, anyone who has basic online presence knowledge can create a profile on these sites without any help from an expert. Business owners are free to edit their profiles themselves whenever they want by simply logging in with their user names and passwords.
Another factor is that business directories are affordable by small, medium and even big businesses; you can choose the appropriate plan for your business just like you do when buying clothes online.
The initial investment is minimal as well, you don’t have to spend your entire marketing or advertising budget on directory listings. You can always try out one of the free business directories available before spending any money on paid ones.
Above all, if you are just entering the market it is advisable that you should not ignore listing yourself on online business directories; it will help you and your business to become well-known in the market and acquire a good name for itself.
I know I missed a few sources which could have been a better reference – but please take a look at the article and provide feedback. I will be more than happy to improve the quality of my work. Thank You! Sincerely, Mark Huang Business Services in UAE Being Augmented by Business Directories