By Marisa Hochberg : https://www.pinterest.com/marisajoelle3/ and https://e27.co/user/marisa.joelle.hochberg/
It’s no secret that having a strong website makes your online presence more credible and trustworthy. In fact, according to a study by Visient, 80% of people who are interested in learning about a business or product will go to the website to learn more. But it can be challenging to know where to begin with improving your website structure. There are so many factors that go into creating an effective web presence, such as design and content. However, there are some general principles that most businesses can follow to make sure their websites are optimized for usability and CTR (click-through rate).
Know your audience.
When designing your website, you need to know who your audience is. This is because your website will only succeed if your visitors can find what they are looking for. To find out who your audience is, you can use tools that allow you to track visitors on your website and see where they are going. This can be useful in determining what type of visitors you have and where you can improve.
Have a clear voice.
One of the most important things you can do to make your website successful is to have a clear voice. This means that the language used on your website is both descriptive and compelling. You should avoid using flowery language when using your website, as this can make it harder for your visitors to understand what you have to say.
Use an organized structure.
An organized structure on your website can greatly improve your CTR (click-through rate). With an organized structure, visitors can find what they are looking for faster, which can lead to more conversions. You can use a variety of tools to help you keep your website organized, including a website structure diagram tool.
HTML and CSS are not only for video.
Just because you have a website doesn’t mean that you have to use it to exclusively display video. Using video on your website can have several benefits, including getting your visitors to the site more quickly. You can use a variety of tools to help you create engaging video content, including a video creator.
Make your website mobile-friendly.
If your website is designed for computer, laptop, or desktop use, it may not be mobile-friendly. If this is the case, it will likely cause issues for your visitors, who will have a harder time scrolling through your site or making purchases. To make your site mobile-friendly, use the techniques outlined in the next section.
Don’t be afraid to break it up into smaller sites or use a subdomain.
If you are using a single website for all of your business endeavors, it can become monotonous for visitors. Luckily, there is no rule against using a subdomain for your main site, as long as you use it for all of your subdomains.
Key Takeaways
A strong website presence is essential to your online business success. Many factors go into creating an effective website, such as the design and content. However, there are some general principles that most businesses can follow to make sure their websites are optimized for usability and click-through rate.
