A fashion photographer photographs a wide range of fashion products, including haute couture, main line, swimwear, underwear, shoes, and all hair and cosmetic products. It takes more than photography skills to be a fashion photographer—you have to have a solid understanding of image processing programs and the ability to think from the right perspective. In addition, you must know art and fashion history and be aware of current fashion trends.
While few fashion photographers earn record-high fees for their work (shooting for the best fashion designers, brands, and magazines), this field of photography is definitely a great career opportunity – you have some freedom, and you can find a lot of jobs here. Read our guide below on how to become a fashion photographer in New York.
1. Determine if you have the skills needed to become a fashion photographer.
You need to have an artistic sensibility to create the atmosphere and conditions for the best presentation of the product. Of course, you also need to have a keen eye for composition and lighting. Take art classes or spend time teaching yourself through books about art and photography to develop an artistic eye.
Technical skills are an integral part of mastery. Most fashion photographers in New York these days use digital photography. – it’s the most flexible way to create the images you want, it allows you to print your photos on paper and place them on all digital and social media. Take a photography class at a local college or photo studio, where you’ll learn how to use a camera and lighting equipment, as well as how to use an image editor, especially Photoshop, to retouch them.
You must be able to work in a team and lead that team. Depending on your skill level and experience in photography, you will work with other people or give them specific tasks. Also, working with models requires excellent communication skills – you have to be able to create the right emotions in a person to achieve the desired image. Practice your communication and collaboration skills in all the social and professional situations you find yourself in; watch those who succeed in teamwork and see how they act.
Organizational skills are essential for planning photo shoots, as well as if you want to freelance (short-term projects without work) or start your own business. Find and research people who have been successful with organizations (e.g., famous businessmen), regularly read interviews with photographers about how they shoot, and research magazines and books with advice on starting a business.
2. Build photography and image editing skills.
You can learn through online exercises and video tutorials, or get a professional education in the field of photography. Whichever method you choose, don’t forget to experiment with your own creativity and develop your own style.
3. Learn all you can about fashion and art.
Knowing past and present trends will make it easier for you to understand how to present your products in your photos. Some of the best photographers in the world have referenced great works of art in their work, always aware of street fashion. The more you know, the more elements you can add to your photos to make them more visually interesting.
4. Network with people in the fashion industry.
When starting an internship or your first job, take every opportunity to network with people in the fashion industry. To advance your career, you need professional connections. Meet clients and modeling agencies who attend fashion shows and other events. Always keep business cards close at hand. If necessary, volunteer (for free) to take photos of the event if you have the opportunity to find a good client.