Discover what an Interactive Video can do for your business.
Finally! Thanks to interactive video we are going to get our users to interact with the proposals that, thanks to this technology, we are going to generate.
Original, exclusive content totally focused on achieving goals.
But before we start, let’s clarify some of the most frequently asked questions:
Is it very expensive to have Interactive Videos?
Having your own videos does not have to be expensive in time or money, and you can start taking advantage of the benefits of Interactive Video in a few minutes and without having any knowledge about video.
How are they interactive?
When we say that a video is interactive Cinema 8, we mean that it allows the user to interact with the elements that we propose. You can perform actions.
This is already a very important point in favor of Interactive Video.
In the Interactive Video you can make decisions, this action will seem much more attractive and you will probably maintain interest until the end.
And what actions can you do?
For example, directing them to buy in our online store, downloading a file, taking knowledge tests or interactive games, filling out a contact form or inviting them to follow us or to share on social networks, are some of the actions that we can extract from our visitor without leaving the video, obtaining valuable data from him such as his email contact or his telephone number to direct our campaigns to our target audience.
But let’s start with the basics, how can they help you?
One of the benefits of Interactive Video is that it allows you to create a direct link between the video and a website.
With a button inside the video you can make a user interested in your video become a visitor to your website (or the page you want).
You can take advantage of the hook that an Interactive Video can have on social networks, to help you bring Facebook users to your website.
· Increase interactions on social networks.
Continuing with social networks, interactive videos allow you to create much more entertaining videos, with which you can play, such as -question and answer game─ to see how smart you are.
Tests are very common on social networks, but they usually take you to websites with questions and answers directly on the page.
A test within a video is a much more attractive and entertaining experience for the user and that generates more and better interactions on social networks.
Depending on your goal you can get subscribers, reviews on Google, fans on Facebook, etc.
Both at the level of comments and reactions and number of times shared.
· Capture leads (more potential customers)
In addition to buttons, Interactive Video has other resources to help you get new customers, such as forms.
With a form you can get the contact of people interested in your product or service and who want to receive more information or subscribe to your content.
The advantage of having a form within the video is clear: if someone is interested in what you offer, putting a contact, registration or subscription form right in front of them and at that moment increases the chances that they will leave their data.
· Branding (brand image)
The classic corporate videos or presentation of services or products, also designed to highlight the brand, are even more striking and useful if they are interactive.
In addition, the possibility of adding a button with a link to the company’s website or a “More information” allows users to better understand your business, product or service.
The fact that they are interactive also makes your business look more modern.