Steps To Hosting A Virtual Job Fair

Virtual Job Fair

Preparing and hosting a virtual job fair demands a lot of work. What the organizers present is what the potential employees will think of them; therefore, it should run as smoothly as possible. Since finding the right workplace and workforce is challenging, people keep switching jobs.

To find the right set of employees and workplaces, it is important to know that the effectiveness of physical job fairs has reduced considerably; therefore, a virtual job fair platform has been gaining popularity. The concept of virtual platforms is to provide the right working space to the employees and engage them better.

A virtual job fair is the traditional job fair but in an online format. It has several benefits including cutting down the organizing hassle and costs and being environmentally friendly. The major steps to holding a successful virtual job fair are mentioned further in the article.

STEP 1 – CHOOSE THE RIGHT VIRTUAL JOB FAIR PLATFORM

There are many online platforms available to choose from but organizers need to choose the one that caters to all their needs. The platform chosen should fulfil the requirements and many different factors need to be considered like:

• Communication enables one to maintain contact with the participants either via a window or video conferencing call.

• The virtual lobby, booths, and exhibit halls need to be designed well as their attractiveness matters tremendously.

• Even the flexibility of the platform is a major aspect that gives an option to mix and match what works best for one. Since such platforms require excessive sharing of information it is important to ensure that the event provider is giving enough security to all the participants.

STEP 2 – FIX A BUDGET

The prices of a virtual fair exhibit vary depending on many different factors and among them are:

• The total number of events desired.

• The features to be incorporated into them.

• The duration of the event and the general scope of the event.

All of these factors that make the fair successful depend on the budget which when fixed, gives enough scope to work on the fair. The virtual platform may have installation costs and may incur the professionals to assist with the fair. If the budget goes way beyond the plan, organizers should reconsider the charged fee for participants and professionals who have registered for the fair.

STEP 3 – USE A PLANNED STRATEGY

Developing a strategy requires analysis which helps in setting up goals for the event. This defines the narrative and directs the focus to one particular objective. The success of the virtual fair platform can be defined by how organized and strategically it is planned and held.

It requires months to set up and perform these events, requiring immense time on the content, videos, texts, and images to be put in the event. If the fair has a particular focus, organizers should reach out to partners, companies, and speakers in that area as that would provide a unique perspective to the attendees to learn more about the career paths.

STEP 4 – GIVE A PROPER DESCRIPTION OF THE AVAILABLE JOBS

The virtual exhibition platform gives a chance to help the company excel, and is a better way to improve its ranking. It requires the right information, and the must included points are:

• A list of positions of the companies.

• All the current news and stock information.

• Corporate videos.

• List of benefits provided to the people.

This increases the chances of people applying to the company and it can further be beneficial to the job panels to enhance the recruitment process.

STEP 5 – ADVERTISEMENT

Though the technical aspects of all of this play a major role, the promotion of the fair help to give it a face and provides recognition. The recently developed marketing techniques help to maximize the reach and fulfil the purpose of going online. Many different strategies can be used to promote the fair, like:

• Using social media platforms like Twitter and LinkedIn.

• Using sponsors and partners of the fair to inform and encourage their contacts to visit.

• Spreading out the word via the press.

• Adding relevant keywords on the page that inform the readers.

• Leveraging the process of email marketing.

STEP 6 – HIRING EVENT STAFF

Some of the virtual fair platforms require the assistance of the staff to help with the minor tasks. Hiring staff can help in many different ways and ensure the effective conduction of the event.

STEP 7 – POST-EVENT

Even after the fair has been held successfully, it is important to follow up with the attendees and know their views of the same.

• The potential candidates should be contacted and the answers to some additional questions that they might ask should be prepared. Personal meetings with a few candidates can be arranged too, and the exhibitors should be ready for any sort of feedback.

• After the event ends, organizers should encourage the participants to prepare and upload their resumes as it would give the recruiters a chance to research the candidates. They might appreciate help at any level especially because job searching is a stressful process, and if they are new to the virtual process.

• Even though the fair is held virtually, they should be reminded that the fair is to be taken seriously, and they should maintain professionalism, while video calls and discussions. The attendees should be prompted to ensure that their devices and internet connections are running smoothly for the same.

CONCLUSION

Organizing or attending a virtual job fair is a win-win for both sides. It helps the companies by acquiring desired employees whilst providing the employees with the desired company to work for. The participants gain a large pool of specialists to learn the format of the organizations. This also acts as a branding opportunity for the companies if utilized properly. Even the brand awareness of the company is increased, as it gets people acquainted with the company. All recruiters need is an effective platform, like Dreamcast, that can enhance the success of a virtual job fair.

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