Premier League’s International Broadcasting Rights

Premier League club bosses met in London in early October to discuss the financial impact of billion-pound deals for international broadcasting rights for the league over the next few years. At that conference, Premier League President Richard Skudamore proposed plans to change the way Premier League clubs share revenue from major international broadcast flights, but they were unsuccessful.

With the next cycle (2019/20-2021/22 season) of PL broadcast rights auctions taking place this year, there are many questions about the future of the Premier League. .. The next meeting of club bosses, possibly scheduled for November, could be the biggest in Premier League history.

It is important to have a good understanding of the Premier League broadcast rights cycle before examining rejected offers in detail and the impact of local and international broadcast rights agreements on the revenues of today’s Premier League clubs is only going to increase.

Typically, transfer transactions are packaged in a three-year cycle. The last cycle started at the beginning of the 2016/2017 season. Media companies around the world pay for the Premier League and reserve the right to broadcast live concerts nationally and internationally.

The Premier League has built a consistent brand image with broad commercial appeal for much longer than its European counterparts and a highly competitive pay television market has emerged since its inception in 1992.

Sky & BT are currently paying the Premier League a total of £1.7bn per season for local broadcast rights for the 2016/2019 season. This is a ridiculous amount considering B Sky B secured exclusive local rights to the Premier League in 1992 for just £191m. This was necessary for the survival of B Sky B as an organization at the time.

Breakdown of Premier League broadcast earnings

Given the amount of money the Premier League makes from selling 해외스포츠중계 rights domestically, one wonders how exactly the league distributes that money among its members.

The Premier League, equal distribution of local broadcast revenue (50%), performance fees (25%), club fees (25%) etc., retains the same revenue sharing model as most European leagues. It is distributed among its members. .. The start-finish ratio is relatively low in the league. The 2016/2017 season’s start-to-finish ratio is just over 1.6:1 (the 2015/2016 league’s start-to-finish ratio was 4:1).

What sets the Premier League apart from other leading leagues is how it interprets earnings contributions (25%) and building fees (25%). Unlike other European leagues, payments for PL earnings only take into account league position this season (i.e. not the previous season). The charges for using a facility can be easily determined based on the number of device shares. In this context, the Premier League encourages the same rivalry through the local revenue sharing model, as other leagues also consider indicators such as attendances for club status.

International Broadcasting Rights

In the modern age of football and big business, local broadcast revenue is only half the battle for the Premier League and its members. In an increasingly global sports and entertainment industry, the ability to generate sustainable revenue in overseas markets is critical to the league’s continued success.

The current popularity of the Premier League around the world is unrivaled as it dominates markets in Asia and North America. In the 16/17-18/19 broadcast cycle, the Premier League will take around £3.2billion from overseas broadcasters.

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