Even in real-time broadcasting, the initiative was taken away… Urgent search for ways to be loved by the people
Online video service (OTT) is undergoing disruptive innovation in the traditional media content market. In OTT, which has been selected as a new growth engine, several related operators are eager to preoccupy the market through vertical integration. Korea is also dedicated to fostering K-OTT, which will play a role as a platform along with K-content that led the Korean Wave. ‘OTT on Air’ aims to gather and deliver news of the OTT industry that is being developed in all directions in one place and to solve it from various perspectives.
As online video services (OTT) are broadcasting the Tokyo Summer Olympics all at once, terrestrial broadcasters appear to be narrowing their position in sports broadcasting.
In the past, during the Olympics, people gathered in front of TV to enjoy the Olympic Games broadcasted by terrestrial broadcasters.
The related industry pointed out that although terrestrial broadcasters can earn additional revenue by increasing the number of online 스포츠중계 rights vendors right away, they have given their own real-time broadcasting to OTT.
On the 20th, LG U+ announced that it would launch a special Tokyo Olympics special hall on ‘U+ Mobile TV’ and collect 7 real-time channels where you can watch game broadcasts.
Accordingly, if you download the ‘U+Mobile TV’ app, you can watch the game on your smartphone or tablet PC according to the broadcast schedule on terrestrial channels KBS1, KBS2, MBC, SBS and affiliated PP channels KBS N Sports, MBC Sports+, and SBS Sports there is.
Likewise, Wave and Afreeca TV will also secure online broadcasting rights for the Tokyo Olympics and provide live broadcasting services from the 23rd to the 8th of next month. In the portal, Naver broadcasts through the Naver Sports page.
Although it is difficult for the OTT industry to expect that Olympic broadcasts will necessarily lead to profits, they expect that it will be possible to attract a large number of users in a short period of time, which will help promote OTT and secure additional subscribers.
A Wave official said, “It is difficult to expect that the Olympic broadcast itself will be directly related to profits, but a considerable number of users will flow in a short period of time.
“Of course, sports fans leave after the tournament is over, but some users who have experienced the content and platform remain, so it can be viewed as providing a broadcast from a marketing perspective.”
In particular, “Wave is an OTT that provides terrestrial real-time broadcasting, and there is a part that has been decided to be relayed for the convenience of over 10 million existing subscribers.” There is hope,” he said.
◆Make money right away… Terrestrial waves that lose even the real-time area
The situation in which OTT jumps into Olympic broadcasting is good news for terrestrial broadcasters right now. If online broadcasting rights were sold through portals such as Naver, it means that the market has grown with OTT.
An official from the OTT industry said, “Terrestrial broadcasters purchase copyrights through the IOC and earn advertising revenue while broadcasting, while at the same time selling online relay rights to OTT and portals to generate additional revenue.” , recently, the number of vendors has increased,” he explained.
“The price of terrestrial online broadcasting rights will be calculated differently for each platform size,” he said.
However, it is pointed out that Olympic broadcasting is the core of real-time broadcasts unique to terrestrial broadcasting, and moving even this to OTT or media apps will eventually lead to a reduction in terrestrial functions. It is also suggested that the reason for the existence of terrestrial broadcasting should be proven.
Kim Yong-hee, a professor at Soongsil University (open route expert) explained, “Reducing the real-time function of terrestrial TV is already a reality. He continued, “The reason OTTs are trying to broadcast the Olympics is to differentiate content, and it is time for terrestrial broadcasters to think about this as well. We have to face the current situation