WhatsApp is the world’s largest texting platform, with over 2 billion users. People in 180 countries use the application to communicate with their friends, families, and coworkers through quick and smooth messaging. A WhatsApp Chatbot has become a vital customer engagement tool for organisations. WhatsApp is rapidly being considered a tool for engagement and a platform for conversational Commerce as it expands the breadth of services it offers businesses. This has given rise to ‘WhatsApp Commerce,’ which involves offering and selling goods and services to customers over WhatsApp.
WhatsApp has made it clear that it has a goal to facilitate Commerce for millions of organisations, as evidenced by recent advances. Large businesses bring Commerce to the platform where their consumers can spend their time on WhatsApp. As an outcome, users are more engaged in the wide range of commerce possibilities accessible today. WhatsApp commerce has fueled the expansion of numerous small and major businesses. The WhatsApp chatbot has grown into a full-fledged channel for marketers to sell and transact with their clients, establishing itself as the most efficient way to purchase and sell digitally.
Reasons Why WhatsApp is the Future of Commerce
WhatsApp business features let you offer consumers real-time alerts and notifications through their preferred messaging platform. It also allows clients to contact you with any questions they may have. Of course, important information and notifications must be shared through such encounters. You can also incorporate your brand’s character into customer chats using WhatsApp. In addition, you can use rich material like photographs, videos, documents, and CTA buttons to make the interactions more engaging.
Quick Automated Responses
You can develop message templates in WhatsApp that can be delivered to clients to answer frequently requested questions. Automated answers can step in when you are unavailable to respond to queries in person. For instance, if you are out of the office, you can leave an automated message informing them that you are unavailable and that you will respond to their request as soon as feasible.
Send customised messages
WhatsApp is a true one on one conversational platform that allows you to send and receive tailored messages. As useful as WhatsApp is for sending automated notifications and alerts about order status, restocked products, payment confirmation, appointments, and travel bookings, it is also a medium that allows for direct two-way communication. These conversations are generally held physically, but WhatsApp allows users to connect with businesses online. In addition, Mtalkz, a WhatsApp Business API provider, has extensive conversational commerce features that enable rich consumer experiences.
Strength of WhatsApp as a Conversational Platform
WhatsApp’s prominence as the world’s largest messaging programme and various features make it simple to use and an extremely appealing platform for businesses to employ. It is already the preferred platform for chatting with friends and family, so the next step is to chat with a business to inquire about products or make purchases. WhatsApp bot has also begun to incorporate several new features to make the talking experience more straightforward and interactive. Quick answers and buttons, for instance, allow people to move forward in their dialogues with businesses more quickly.
Get started with WhatsApp Business API on Mtalkz if you’re a fast-growing company looking to harness the potential of conversational Commerce. Mtalkz’s top-notch features will assist you in providing your valued consumers with speedy, personalised, and dependable services.